2021 marks a key milestone for BCT. We proudly launch a rebranding campaign today with a new brand logo and a brand promise "Shaping Tomorrow With You Now" (「未來 ‧ 今日一起來」). The new logo gives a clean, fresh feeling and inject vitality into the brand. It highlights our corporate value:
"b" for bringing value with innovation and insight
"c" for connectivity with customers
"t" for being a trusted partner
Along with the new branding, we proudly present an advertising campaign featuring Asian cycling legend. Wong Kam-po (黃金寶). and a popular idol, Jeffrey Ngai (魏浚笙), to deliver our brand promise - "Shaping Tomorrow With You Now". With their charisma, we call on people from all walks of life to take action NOW to manage MPF with BCT together for a better future. Members who consolidate MPF accounts can enjoy up to $18,000 bonus unit rebate* and 0.75-1.38% management fee. For details, please go to www.bcthk.com/mpf
Starting from today, the advertisement will run on various online and offline channels including TVB, Viu TV, Youtube, Facebook, online media, mega outdoor TV, bus body and seatbacks as well as some MTR stations. A BCT-branded mini-van will also parade throughout Kowloon and Hong Kong Island, showcasing our new TV commercial and distributing branded gifts to raise awareness. You can click here to watch the TV commercial and follow our Facebook, Instagram and LinkedIn pages for updates.
*Terms & conditions apply.
