We are proud to be honoured in the Marketing Excellence Awards 2020 with the "Excellence in Financial Marketing – Silver Award", for our success brought by this year's "Performance Builds Trust" branding campaign and the city's first-ever online MPF simulation game, "BCT Alliance ‧ MPF Game". Particularly, the game is a marketing innovation and bring investor education to a new level.
By embracing innovation and technology, our campaign and simulation game successfully engaged and connected with tech-savvy consumers and younger generation, while raising awareness on MPF investing through a combination of efficacious applications of digital tools, social content, and gamification marketing.
Organised by Marketing magazine, the Marketing Excellence Awards recognise outstanding work in Hong Kong's marketing industry, which are judged solely by an independent panel of industry leaders and senior marketers. For more details of the award, please visit https://awards.marketing-interactive.asia/mea-hk-2020/
Remarks: The above awards are for reference only, with the sole purpose of corporate communications. Investment involves risks. Past performance is not indicative of future performance.
